I recently met with a company which boasts great success in communication and team work. However, in recent company-wide survey, the company received a tremendously low score in shared vision, mission, and overall direction. Staff felt they understood their team goals well, but did not understand, and thus could not support, the overall company direction.
People felt anxious and confused with a lack of vision and purpose. Over time the organization lost momentum and downsized staff. Fear that no one knew where the company was going was the scariest of all to staff members. The fears were magnified by company leaders providing more information and meeting more frequently with staff.
Change is inevitable and communication and teamwork will always be of great necessity, but the power of a leader communicating a clear vision and mission for the future cannot be absent.
How does your organization lead with vision and mission? What methods do you use in efforts to keep the vision and mission of your organization “fresh on the minds” of staff members?