Pastor Derwin Gray on Why Church Communications Matter

At Catalyst I interviewed Pastor of Derwin Gray on why church communications matter.  Derwin L. Gray is the Founding and Lead Pastor of Transformation Church, a multi-ethnic, multi-generational, mission-shaped community with two campuses in South Carolina (Indian Land and Rock Hill), both just south of Charlotte, North Carolina. Transformation Church was recognized as the 2nd fastest-growing church by percentage in America for 2010 by Outreach Magazine. In 2011, TC was recognized again as one of the top 100 fastest-growing churches in America. Derwin and his wife Vicki have been married for 20 years and have two children, Presley and Jeremiah.

Why do church communications matter? 

It is important because you have the opportunity to communicate your unique thumbprint given to you by God.  Every church is called to glorify God, but each church uniquely glorifies God and makes disciple based on their gifts, passions and culture. Your church communications matter because your uniqueness is at stake.  If people don’t know why you exist, they will not care who you are or what you do.

Why is it important for churches to communicate effectively?

Because, it is the way to communicate the process we want people to follow in becoming mature followers of Christ. Communications are everything.  People must know what you want them to do.  The communications must be clear and memorable.

How can churches communicate better? 

They can communicate better by having a clear vision of why they exist and then leading with a clear strategy on how to communicate the  vision. Another way is to hire professional staff or consultants and build a Communications Team.

As a Senior Pastor, how important are church communications to you?

Very important.  As stated earlier, communications is everything.  It is so important that we invest time, resources and money to ensure our communications are effective.