Who Should Have Input into your Church Communications Strategy?
I learned the hard way when developing my very first church communication strategy. I was new to the role and didn’t want anyone to think I didn’t know what I was doing, so I developed a strategy in isolation, instead of surrounding myself with the people responsible to help implement it. It failed, miserably.
Learning from my past failure, the next time I needed to develop a Church communication strategy, you can bet I developed it in a collaborative environment.
Here is who should have input and a seat at the table when developing a Church communication strategy:
1. The leadership.
Most Senior Pastors or key leaders are not thinking about this. They may not even think it’s important. But it is critical, and they need to be in the room. Why? Because the vision and direction of the church rests inside the heads and hearts of the Senior Pastor and key leaders. The primary purpose of a Church communication strategy is to communicate and advance the unique vision of your church.
2. The implementers.
Far too often, the people responsible for the execution are not included in the development. This increases the likelihood of burnout and frustration because they had no input. By including them, they are clear of what is expected of them, but they will also have a lot more passion because they were included in the development.
3. The audience.
Many times the church makes decisions without including the very people it will impact. The same holds true with your communications. If the strategy is intended to communicate what is happening to your church, the audience should have some input into how, what, and when they are communicated to. They will give you a different perspective that you wouldn’t receive by remaining in a church office bubble. Simply put, do not develop a Church communication strategy in isolation. It’s about communication. Gather your team to craft an effective strategy that everyone will feel good about.