The Missing Ingredient to Most Church Websites
Is Your Call to Action Missing in Action?
Through years of research and curious studying, I have viewed thousands and thousands of church websites. That’s not an overstatement. I really do mean thousands. As I view these websites, sometimes I am encouraged, and sometimes I am discouraged. Sometimes I am amazed and other times, quite frankly, I am horrified.
Recently I decided to view church websites, but not taking into consideration, design, functionality or content. In my research this time, I asked this question over and over, “What is missing?” “What is the most important part of this church’s website, and what is it missing?”
What I found to be consistent among most church websites was that they did not provide a call to action.
The design was great. The functionality was phenomenal. But I could not tell what the church wanted me to do. A call to action provides a way for you to connect with the web visitor in a deeper way. It helps the user understand the next steps to take in the journey with their church.
Here are a just a few types of calls to action:
- Submit a prayer request
- Download the history of your church eBook
- Share your story
- Ask about baptism
- Talk with someone about salvation
- Sign up for an event
I’ve said in the past, you don’t want your church website to be merely an informational hub. You want it to be an experience. You want it to draw your web visitors into a relationship, into community with the church.
How well is your church doing in this area of your website?