The Grind of Church Communications
Over the past 10 years I’ve worked for and with hundreds of churches in the area of communications. That means I’ve connected with tons of communication leaders. One of the ‘buzz’ phrases I hear often is “church communications is a grind”. At times the phrase is communicated in these words “It is tough working in the trenches of church communications”.
First, I want you to know I too have used these phrases.
I completely understand church communications is not an easy position within the church. The communications director is oftentimes overworked, under resourced and unappreciated.
But, using phrases like “church communications is a grind” and “It is tough working in the trenches of church communications” do our role as communication leaders an injustice! Ponder these two phrases … Neither are remotely positive.
In fact, these phrases communicate a position of pride, bitterness and entitlement. What if we changed the phrases to “church communications is a joy and privilege” and “It is fulfilling and thrilling to work in the area of church communications.”
Listen … The role of a church communications director will continue to be sought after and valued as churches recognize the value of effective communications.
It is our role to be an ‘advocate’ of church communications, not a ‘victim’.