Should Senior Church Leaders Use Social Media?
Fifty-nine percent of execs believe businesses that do not routinely leverage social media will not survive, according to a Forrester Research survey. And 71 percent said companies taking social media seriously gain a competitive business advantage, the survey found.
Cambridge, MA-based Forrester’s consulting division conducted online surveys with 101 VP- and C-level marketing professionals and interviewed 12 CEOs, CMOs, and VPs. The 29-year-old research firm was commissioned by Facebook to orchestrate the report. ClickZ News received a sneak peek to the results, which will manifest in a 15-page report to be released on Wednesday.
Three other interesting data findings:
- 41 percent of the execs’ firms have begun using social media to market products, manage staff, and optimize operations.
- 40 percent plan to start employing social media as a marketing and operations tool.
- 76 percent said social media is a brand builder.
Immediately my thoughts race to Senior Pastors and other Senior Leaders of churches and how they embrace social media.
- Are senior church leaders fully embracing social media?
- Are senior church leaders leveraging social media to extend pastoral conversations with people beyond Sunday?
- Are senior church leaders viewing social media as a tool to live out the Great Commission?
I believe in cases, a group of senior church leaders use social media to connect with church members. However, I believe the majority of senior church leaders do not embrace and leverage the power of the Internet. I believe they should.
Why? Because the stats of Internet consumption are alarming and represent much more than statistical data. The numbers represent PEOPLE. SOULS. ETERNITY.
I highly recommend every senior church leader calendar specific time each week to intentional connect with people via social media.