Defining “Communication”

January 20, 2011 in Communications, Culture, General, Leadership with 2 Comments

Communication is a tricky and marvelous thing.

The word communication itself is the most overused and misunderstood word in the entire “communication” process.

Don’t believe me?  Ask 5 different people on your staff what the word “communication” means to them and you will most likely get 5 different answers.

THAT is the problem with the communication process.

So when someone suggests to you that you might have a communication problem on your staff or in your church, dig a little deeper to discover what they really mean.

Do they mean you’re having a problem communicating events to the intended audience?  Do they mean the vision isn’t clear or it isn’t being presented well?  Are they talking about mixed media presentations?

Defining exactly what the people in your sphere mean when they use the word “communication” will do wonders for  . . . well . . . communication.

About Tim: Tim is a ten year Church Communications veteran. He is the Creator of Sayge. Sayge is a monthly church communications training resource. Over the past ten years Tim successfully helped organizations grow with leadership, marketing and technology consulting.

All Posts by  |  Twitter  |  Share By Email
  • Mandy Bruford

    What a great post Tim.
    This topic is exactly what has been filling my mind. My whole business is built around helping people realise that we all think differently and this is just not in what we think i.e. our opinions but in HOW we think the actual process that we use to come to our opinions. This process almost leaves us speaking in different languages to each other and we wonder why our conversations sometimes go awry.

    • Tim

      Great. I am glad the article was helpful. I am glad you have a company built around these issues. Feel free to share any thoughts you have that will benefit readers.

      Thanks for engaging.