I recently posted an article entitled The Need for Branding in Ministry. Deep down I knew the need was huge. However, I underestimated the need. It is a much larger need than I expected. The article received tons of great comments confirming my gut feeling on church branding. With that said, I am pleased to submit these questions for thinking and introduce a new Auxano Design service available for your church.
In the last 30 days did you hear church members talk about your church’s vision?
Is your church’s identity unquestionably contagious?
Does your mission roll off your tongue with clarity and heartfelt conviction?
Do all church communications reflect and reinforce your vision?
If a guest wanted to get involved in your church, is the next step for them to take simple, easy and obvious?
The answers to these questions are vital to the future growth of your church. That is why we (Auxano) designed the Brand Assessment experience for local churches. The Brand Assessment is a one-day experience that provides a thorough assessment on new opportunities for vision clarity, brand identity and communication strategies. The experience includes collecting and analyzing data prior to the audit, meeting onsite with senior leadership and and providing written recommendations after the visit.
Interested in doing an assessment? Contact me.