Social media is here and here to stay. If one social media fad disappears another fad will slide in and take the place. The idea of people connecting virtually at the press of a key is here forever.
Social media is a phenomenal way for churches and leaders to connect with people. On any given Sunday, church leaders have the opportunity to connect with a handful of people. On any given second, church leaders have the opportunity to connect with people.
Churches and church leaders are presented with a once-in-a-lifetime opportunity to connect with people every second of the day. It is a matter of awareness and intentionality. Churches must connect with people beyond the worship services, events and group gatherings.
Here are a list of compelling stats that prove my point -
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users
- 1 in 6 higher education students are enrolled in online curriculum
- The fastest growing segment on Facebook is 55-65 year-old females
I could spend the entire night digging up compelling stats on how and why people are engaging in social media, but you get the point. What is your strategy in connecting with people through social media? Do not miss this opportunity.
How is your church using social media to engage people on daily basis?