Vision First, Strategy Second

Why do church communication and marketing strategies fail? It’s very simple.

Because churches develop communication strategies before taking time to identify their vision.

Without vision identification, all you have left to communicate is a list of uninspiring and unfocused ministry events. If you want to have a Church Communication Strategy that is effective, think vision first, strategy second. Your vision should drive every way you communicate. It is the most important part of the strategy. It is the heart of it.

Develop your strategy without vision, and it will soon become a piece of paper under a pile of other papers.

Vision First, Strategy Second

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