The Five Things Every Church Should Communicate Every Weekend

We have limited time to interact with church members face-to-face.  And considering that Sunday morning services are the most optimized time to communicate with your audience, it’s no wonder that every ministry in your church is clamoring for face time from the stage.

Every weekend is an opportunity to cement your most important communication messages into the minds of people.  And while it might be tempting to use the time to make announcements and tell about upcoming events, you should not. Instead of communicating events and ministries, communicate vision, mission, values and strategy with your stage time.  Use other communication methods like your website, email, and bulletins to communicate events and ministries.

To pierce the hearts and minds of people in your church and community, you must sharpen your message.

The Five Things Every Church Should Communicate Every Weekend - 

I learned the importance of identifying and communicating vision, mission, values, and strategy working alongside Will Mancini and Auxano in develop their unique Vision Frame. 

#1 – The Vision of Your Church

Each weekend church members should be reminded of where you are going and why

Provide updates on vision movements via live testimonials, videos, banners, media slides, etc.

#2 – The Mission of Your Church

Here you remind your audience why you exist and what God has uniquely wired your church to do

#3 – The Values of Your Church

Values shape the culture of your church

Weekly communicating the values of your church helps create the desired culture and behaviors

#4 – The Strategy of Your Church

Consistently communicate ways your church members can get involved in living out the mission of church

#5 – The Stories of Your Church

Use Videos, live testimonials, magazines, etc. to share life-change stories

Remember stories inspire people

Each story should be directly tied to how people are living out the mission of church

Each of these five communication messages can be delivered in different ways.  Use the following ways to mix it up each weekend -

  • Sermon Messages
  • Media Slides
  • Banners and Posters
  • Bulletin and Print Pieces
  • Stories and Updates
  • Year End Giving Update
  • Times of Prayer
  • Service Creative Elements

Remember, your key messages are too important not to communicate them consistently, concisely, and with incredible clarity.

How does your church consistently communicate what matters most during worship services? 



  • kelvin Amata

    Great piece. It will surely help our church to grow. Thanks, brother. Pastor Kelvin Amata

    • Tim Peters

      Thanks! Glad the information will help you Pastor Kelvin.

  • Sherman Burkhead

    This is a great article. Clear and to the point. As a new pastor I have a sense that I should be communicating the vision and mission of the church every week but being new I was afraid that my thoughts were nieve. Thank you for this.

    • Tim Peters

      Sherman, you are not nieve. The opposite. You and your team might think you are communicating way too often but your church will not. It takes constant communication to penetrate the hearts of people. Keep it up.

    • Tim Peters

      Sherman –
      I encourage you to checkout The first product is on this very topic.

  • Will Mancini

    Way to the put the Vision Frame to good use bro! Talk to you soon.

  • Jim Popovich

    Great insight!…I cringe every week during that time spot!

    • Tim Peters

      Thanks Jim. I to find that time of the service a bit uneasy.

  • Caroline McCain

    This is so good! About to bring it to our Weekend Experience team meeting.

    • Tim

      Thanks Caroline. Let me know what the team thinks.