Interview – Steve Fogg on Strategy, Branding and Social Media

SteveFoggSteve Fogg – Communications Director

Steve is the Communications Director at Crossway Church in Australia.  He provides readers quality content on Church Communications each week via his blog.  Steve is passionate about helping churches communicate clearly and simply.

Note: Make sure to catch a surprise addition to video at 14:01.  

Video Notes -

Question: What is the greatest challenge facing church communication leaders?
  • Executing before strategy is developed.
  • Start with the “why” before moving the “what” and “how”.
  • A communications strategy creates margin for creativity and flexibility.
Question: How do you protect the brand of your church?
  • Everything communicates something.
  • Brand Guidelines are great but the best way to protect your brand is through conversations with your church and staff.
  • The people of your staff and church is your brand.
Question: What are the essentials to a holistic church communications strategy?
  • Stop and “think” what parts of the strategy needs to be communicated to other stakeholders.
  • Articulate and share the communications strategy with other staff members to receive input.
  • Identify the Why, How, What and When within communications strategy.
Question: What one tip would you give to a Church Communications Leader?
  • Spend time conversing with other staff members to gain other insights.
  • Ensure your church is active in social media.
  • Train senior leaders on the benefits of using social media.

What part of video was most helpful? 



  • Desiree M. Mondesir

    Hi Tim,

    I just want to let you know that as a new author, entrepreneur and someone who is frequently involved in Church leadership, I truly appreciate your blog and all that great information that is shared in it! I especially like the video interviews!

    God Bless!

    • Tim Peters

      Desiree –
      Thank you for your kind words and I am grateful the videos are helpful.

      • Desiree M. Mondesir

        You are most welcome!

    • Steve Fogg

      Good on you Desiree! Glad it is of use to you. You should check out Tim’s new online coaching & training. Another excellent to hone your skills

      • Desiree M. Mondesir

        Thanks Steve, will do!