How to Identify and Share the Story of Your Church
Scott McClellan – Communications Director
Scott is the Communications Pastor at Irving Bible Church. Previously, Scott was a part of RT Creative Group for seven years, where he led COLLIDE Magazine and Echo Conference. He is a new published author with his new book realeasing soon.
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Video Notes -
Question: Why is storytelling one of the most powerful forms of communications?
- Every story includes context (past and present) and imagination (future).
- Invite people into the imagination of story.
- Examples: Martin Luther King, Jr. and Steve Jobs
Question: How does a church identify and share their unique story?
- Part of identifying your story is listening. What is God doing in our church?
- Be intentional collectors of stories.
- Collect and share stories via many platforms – sermons, newsletters (print or digital), social media, etc.
- Stories start conversations.
Question: What excites you the most about the future of church communications?
- When we communicate stories with our church, we empower them to share stories with others.
- Give your congregation stories they can share with their neighbors and co-workers.
- Encourage church members to be storytellers.
Question: Can you share with us the big idea of your new book?
- As followers of Christ we are called and created to be storytellers in sharing our life and faith.
- Being a storyteller will change the way we view conversations, conflict, and culture.
How does your church capture and share stories?