Thirty seconds is a short span, and yet so much can be communicated in that time. This past Super Bowl opened my eyes to the power of communicating a message in 30 seconds. Although I was not overly impressed with this year’s commercials, I did take away some key lessons that translate to the Web. Today, I’m going to briefly answer how you can:
- Draw people into your website in less than a minute
- Quickly and effectively convey a memorable message
- Create a positive web experience for visitors
The Power Of Rapid Cognition
In his book, Blink, Malcolm Gladwell covers the topic of “rapid cognition” which he defines as, “the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience.” He explains how too much information can cloud an individual’s ability to accurately analyze a situation and how “in good decision making, frugality matters.” Although you never get a second chance to make a first impression, you do get many chances to make the next impression.
Now, let’s look at three ways you can create a positive website experience in 30 seconds or less -