Blog (noun): A website on which an individual or group of users record opinions, information, etc. on a regular basis.
Many church leaders hear the word blog and they immediately wince. They think of celebrity gossip or mean-spirited rants. But blogs don’t have to be negative. In fact, blogs are an incredibly powerful communication tool. Much like the stage a pastor delivers a sermon from on Sunday mornings, blogs are a place to share your church’s thoughts and views; and make a positive impact on people lives. Blogs offers an innovative and effective way to get your church message to more people.
Why should your church be blogging?
Because of the negative perception many church leaders have of blogs, too few churches are reaping the rewards of blogging. Don’t make that mistake. The benefits of blogging for churches are numerous. Here are four reasons your church should have a blog:
#1 Create a platform for interaction
The mission of your church is people. Blogs offer another way for you to start a conversation or discussion. Just like church services and events or your website and social media efforts, your blog is a place where you can interact with people. They can learn about you and you can learn more about them.
Use your church blog to:
- Test ministry ideas
- Encourage prayer requests
- Ask questions
#2 Distribute valuable content
A blog provides your church a great place to offer people additional content that reinforces your message. Rather than overstuff your website with info, you can provide updates and resources on your blog. If your website lays out the mission and message of your church, your blog gives it a voice.
Use your blog to post:
#3 Generate linkbacks and boost traffic to your website
One of the most valuable benefits of a church blog is that it will drive more visitors to your website. People will link to your blog posts and they will also turn up in searches on Google and Yahoo. More links to your website means more ways people can find you, and learn about your mission and vision.
Use your blog to get more links from:
- Search engines
- Social media
- Other blogs
#4 Establish an online reputation
A blog is a great way to carve out your church identity online. Through regular blog postings, you can show and tell people more about who you are and why you are unique. Because of your blog, people will talk more about (and even share) your great sermons, stories and devotionals.
Use your church blog to:
- Reach more people
- Engage your community
- Strengthen your identity
If your church wants to reach more people on the Web, don’t be afraid to embrace the power of blogging. A church blog gives you an ideal stage to voice the message and mission of your church on the Internet.
Ready to start blogging? Here are five quick tips:
- Always reinforce the vision and mission of church
- Share valuable content 3-5 times a week
- Keep content simple
- Develop a blogging team to help curate content
Include your blog address in all church communications.
Does your church use a blog for communications? If so, how?